Sunday, May 20, 2012
Case Studies ยป By Edition

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Westpac: Creating a sustainable business

Creating a sustainable business This Case Study focuses on the importance of creating a sustainable business. It outlines Westpac's commitment to sustainability concerning its stakeholders, that is, its employees, customers, the environment and the community. As a result of reading this Case Study, students should be able to: Understand what is meant by sustainability  Explain the concept of corporate social responsibility and how this is important to business success Discuss the concept of stakeholders and…
Associated with:
Westpac
Resources:
From: Edition 3
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WorleyParsons: The benefits of global expansion

The benefits of global expansion This Case Study focuses on globalisation and investigates how WorleyParsons has managed its growth as a dynamic, internationally competitive global organisation. It examines how WorleyParsons has grown through a series of acquisitions and how it uses joint ventures and strategic alliances to provide services to the hydrocarbons, energy, resource and complex process industries. By reading this Case Study students should be able to: Outline the concept of globalisation and discuss…
Associated with:
WorleyParsons
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Mission and Objectives
  • Business Environment | Significance of business
  • Business Environment | The external environment
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Change Management | Change issues for business
  • Change Management | Leadership and change
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Communication | Effective communication models
  • Communication | Team-based communication
  • Communication | Technology and communication
  • Global Business | Drivers of globalisation
  • Global Business | Ethical global management
  • Global Business | Types of global business/expansion
  • Human Resource Management | Diversity management
  • Human Resource Management | Ethical/legal HR management
  • Human Resource Management | Human resource planning
  • Human Resource Management | Induction
  • Human Resource Management | Recruitment and selection
Resources:
From: Edition 4
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KFC: Training and retraining great employees

Training and retraining great employees The fast food industry is a growing one and attracts many young people to casual and permanent positions. Most people these days are familiar with reputable fast food brands like KFC and have come to expect that each time they dine at one of their stores they will receive consistently high quality service and cuisine. KFC adopts a centralised HR system to protect the integrity of its highly recognisable brand…
Associated with:
KFC/Yum! Restaurants
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Forms of ownership of large organisations
  • Communication | Effective communication models
  • Communication | Team-based communication
  • Communication | Technology and communication
  • Employee Relations | Proactive employee relations
  • Employee Relations | Workplace flexibility in awards and agreements
  • Human Resource Management | Ethical/legal HR management
  • Human Resource Management | Human resource planning
  • Human Resource Management | Performance management
  • Human Resource Management | Recruitment and selection
  • Human Resource Management | The human resource manager in profile
  • Human Resource Management | Training and development systems and programs
  • Management Skills | Role of planning
  • Management and ICT | Managing technological change in the workplace
  • Management and ICT | The impact of technology on business
  • Marketing | Market research methods/analysis
  • Marketing | Product development
  • Operations Management | Ops management evaluation including use of KPIs
  • Operations Management | Quality management approaches
Resources:
From: Edition 3
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Reckitt Benckiser: Strategy, leadership and company culture

Strategy, leadership and company culture In the fast paced world of household, consumer health and personal care products, innovation is the key to success. To keep ahead of their competitors, Reckitt Benckiser (RB) needed to create a company culture that allowed new ideas to thrive. This case study focuses on the strategies that RB uses to achieve above average growth within the industry and the importance of innovation and marketing to this global organisation. As…
Associated with:
Reckitt Benckiser
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Structure and Organisation | Aligning structure to objectives
  • Business Structure and Organisation | Organisational structures:overview
  • Careers | Career training and development
  • Change Management | Leadership and change
  • Communication | Interpersonal communication
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | Product/service innovation
  • Global Business | Types of global business/expansion
  • Human Resource Management | Diversity management
  • Human Resource Management | Employee Motivation
  • Human Resource Management | Recruitment and selection
  • Management Skills | Communication
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Styles | Effective styles in management situations
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
Resources:
From: Edition 7
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7-Eleven: Expanding the brand through acquisition

Expanding the brand through acquisition This Case Study investigates how 7-Eleven Australia managed the acquisition of 295 Mobil/Quix branded stores. It examines how 7-Eleven Australia developed strategies to effectively manage the complex integration of two business operations as part of a change management process. It also evaluates the ongoing success of this strategic change, with particular reference to the process of store conversions. As a result of reading this Case Study, students should be able to: Describe the acquisition undertaken…
Associated with:
7-Eleven
Learning Area(s):
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Business Structure and Organisation | Franchising
  • Change Management | Change issues for business
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Communication | Technology and communication
  • Employee Relations | Proactive employee relations
  • Human Resource Management | Employee Motivation
  • Management Skills | Communication
  • Management Skills | Managing in a team environment
  • Management Skills | Role of leadership
  • Management Skills | Role of planning
  • Marketing | Product development
  • Operations Management | Facilities design and layout
  • Operations Management | High-end technology based operations systems
  • Project management | The project lifecycle
Resources:
From: Edition 7
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Youth Off The Streets: Reach for a brighter future

Reach for a brighter future This Case Study examines the charity Youth Off The Streets, its development and operations. It discusses the importance of running a charity like any other business and looks at the development of one of its most ambitious projects: the building of the Macquarie Fields Youth Centre. As a result of reading this Case Study, students should be able to: Understand the importance of entrepreneurship in business Discuss the importance of…
Associated with:
Youth Off The Streets
Learning Area(s):
  • Business Environment | Developing organisational culture
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Business Environment | Stakeholders
  • Business Environment | The external environment
  • Business Environment | Types of large organisations
  • Change Management | Strategic planning
  • Entrepreneurship/Innovation | Fostering innovation within business
  • Entrepreneurship/Innovation | Innovative business
  • Entrepreneurship/Innovation | The role of the entrepreneur
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Marketing | Promotion strategies and their application
Resources:
From: Edition 7
Read more...

Baiada: Revitalising an Australian household name

Revitalising an Australian household name Baiada Poultry is Australia’s market leader in fresh chicken and poultry products. This Case Study discusses the revitalisation of the Steggles brand, examining the various steps in the process and the development of a Corporate Social Responsibility (CSR) strategy as part of the brand relaunch. As a result of reading this Case Study, students should be able to: Discuss the importance of brand positioning and brand values and how Baiada utilised these in their marketing…
Associated with:
Baiada
Learning Area(s):
  • Business Environment | Measuring business performance
  • Business Environment | Mission and Objectives
  • Change Management | Managing change effectively
  • Change Management | Sources of change
  • Change Management | Strategic planning
  • Communication | Effective communication models
  • Ethics and Social Responsibility | Socially responsible programs and approaches
  • Marketing | Market research methods/analysis
  • Marketing | Marketing evaluation including use of KPIs
  • Marketing | Product development
  • Public Relations | PR Tactics and their application
Resources:
From: Edition 7
Read more...
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