Sunday, May 20, 2012
Welcome to the Case Studies!
This area contains all the current case studies - plus all the case studies from previous editions. Don't forget to check out the learning activities and teaching hints & strategies in the Learning Resources
section.
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Changing the face of financial services This Case Study investigates the changes that MLC and NAB have been making to the way banking and wealth management is structured throughout their organisation. As two of Australia’s most prominent financial institutions, the companies have led the way in implementing a fairer business model with the aim of improving trust and transparency in the relationship with their customers. After reading this Case Study, students should be able to:…
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| From: | Edition 6 |
Developing world-class drama This Case Study investigates the issues and challenges facing free-to-air (FTA) networks in producing local content and drama. To ensure a successful local industry, the Australian government has implemented a quota system. Roles available within the industry are identified. Examples of Network TEN's commitment to producing homegrown drama that appeals to its target audience are illustrated. As a result of reading this Case Study, students should be able to: Understand the economic…
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| From: | Edition 3 |
Reality-based advertising This case study investigates the increasing prevalence of product integration through sponsor involvement on reality-based television shows such as Network TEN's Big Brother. The reasons why a company would choose product integration are discussed, and the importance of matching product to viewer demographics is analysed. As a result of reading this Case Study, students should be able to: Understand product integration as an advertising concept Explain how advertising creatively build greater brand awareness…
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| From: | Edition 2 |
Fuelling New Zealand's future This Case Study deals with the New Zealand Refining Company and the challenges it faces as an organisation dealing with a variety of issues as it continues to grow and be accountable to its stakeholders. The Case Study demonstrates how NZRC contributes to the economy, maintains employee safety, continues its approach to environmentally sustainable growth all while being an employer of choice. As a result of reading this Case Study, students…
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| From: | Edition 4 |
Nike Responsibility This Case Study will profile the approach that Nike - the world's market leader in the design, marketing and distribution of authentic athletic footwear, apparel, equipment and accessories - has taken to address and promote the issue of corporate responsibility, through a range of targeted programs and priorities. As a result of reading this Case Study, the student should be able to: Understand that it makes good business practice for a business to…
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| From: | Edition 1 |
Product development from concept to consumer Nike is the world's largest sports and fitness company, earning $US14 billion in revenue. The company, with one of the world's most identifiable logos - the 'swoosh', is a leader in sports equipment research and development (R&D). Nike identified a gap in the sports shoe market - a shoe which mimics barefoot running in order to strengthen runners' feet and legs, giving them more power and speed while reducing…
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| From: | Edition 7 |
Developing a sustainable energy product Origin Energy is a leading Australian integrated energy company, supplying electricity and gas to households and businesses. Origin Energy has developed and introduced the GreenEarth portfolio of energy products. As a result of reading the Case Study, students should be able to: Explain how Origin Energy identified an opportunity to reduce the environmental impact of energy production through developing sustainable energy products Outline how Origin Energy applied the theory related…
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| From: | Edition 1 |
The new energy in the market This Case Study examines the potential for Australia’s uranium reserves to help meet world energy needs. It explains nuclear energy in comparison to other energy sources and examines the benefits of uranium export to the Australian economy. It also outlines how Paladin Energy developed a strong business through aligning its strategy to market demand. As a result of reading this Case Study, students should be able to: Outline the…
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| From: | Edition 6 |
Delivering through effective project management This Case Study discusses the role of the Project Management Institute in promoting effective project management. It examines the benefits of project management to business and as a career option and explains how projects are run. As a result of reading this Case Study, students should be able to: Explain the role of a Project Manager Understand the different phases of a project Discuss the role of industry bodies such…
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| From: | Edition 6 |
Doing business the right way This Case Study looks at the importance of Corporate Social Responsibility (CSR) and responsible corporate citizenship in today’s business environment. It examines the ways in which Reckitt Benckiser is addressing these challenges, explaining the importance of effective CSR to stakeholders. As a result of reading this Case Study, students should be able to: Understand the need for a formalised CSR strategy and benchmarking intiatives Outline the ways in which Reckitt…
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| From: | Edition 5 |
Marketing in the digital age This Case Study examines how communication channels, and therefore marketing, are changing. It discusses how Reckitt Benckiser has recognised a change in consumer habits and has adapted its marketing methods in order for these to remain effective. After reading this Case Study, students should be able to: Explain how changing consumer habits are driving a change in marketing channels Discuss the changes Reckitt Benckiser made to its media mix Describe…
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| From: | Edition 6 |
Strategy, leadership and company culture In the fast paced world of household, consumer health and personal care products, innovation is the key to success. To keep ahead of their competitors, Reckitt Benckiser (RB) needed to create a company culture that allowed new ideas to thrive. This case study focuses on the strategies that RB uses to achieve above average growth within the industry and the importance of innovation and marketing to this global organisation. As…
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| From: | Edition 7 |
Taking a brand online This Case Study examines the development of Reckitt Benckiser's online marketing strategy for the Clearasil 'Be Yourself [For Real]' campaign. It discusses the concept of the brand and looks at the development of the website as part of the overall Clearasil marketing strategy. As a result of reading this Case Study students should be able to: Discuss the concept of the brand footprint and its strengths, weaknesses, opportunities and threats Understand…
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| From: | Edition 5 |
When two brands transition to one 'Powerbrand' This Case Study discusses the rebranding of two household names, Preen and Napisan into the global brand Vanish. It looks at how these changes were made and how they were communicated in the marketplace. As a result of reading this Case Study, students should be able to: Understand the challenges of rebranding a successful product Explain the brand attributes of Napisan, Preen and Vanish and how these are…
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| From: | Edition 6 |
Enhancing Yellow's advertising model This Case Study examines the growth and development of Yellow, given developments in information and communications technology. It focuses on the new advertising based, business model that has emerged, highlighting its benefit to the company, its business customers and consumers in general. As a result of carefully reading this Case Study, students should be able to: Describe the concept of advertising and its context at Yellow Identify factors that led to…
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| From: | Edition 4 |
Investing for the future This Case Study examines one of Australia's largest financial services groups and explores how it provides investment services and products that assist many Australians with their wealth management. As a result of reading this Case Study, students should be able to: Understand the characteristics of a financial services group related to investment Identify the main asset classes for individual and small business financial management Analyse the significance of investment to the…
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| From: | Edition 1 |
Saving for the future This Case Study profiles Suncorp, one of Australia's leading financial companies. Suncorp provides financial solutions for individuals and small medium-sized enterprises in the areas of banking, insurance, investment, superannuation and financial planning. As a result of reading the Case Study, the student should be able to: Understand the importance of savings Identify how savings can be held in a range of bank accounts Recognise the role of savings in providing funds…
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| From: | Edition 2 |
Implementing market-based management Australians connect with each other through various forms of telecommunications. Whether it be the internet, telephone, mobile telephone or SMS messaging, the majority of Australians have embraced a wide variety of technology to enable them to keep in touch with their families, loved ones and conduct business from many places in the world. Australian telecommunications provider Telstra has undertaken a significant change in its marketing practices over recent years to better meet…
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| From: | Edition 4 |
Bringing experience to future leaders: The Student Challenge This Case Study discusses the development, launch and promotion of the Institute's annual Student Challenge, explaining how and why the Challenge was developed, the benefits this brings to both the Institute and participants, and how the Challenge works. As a result of reading this Case Study, students should be able to: Discuss how the Institute engages and motivates students Describe the importance of corporate social responsibility…
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| From: | Edition 6 |
Influencing Australian business This Case Study looks at the ways in which Chartered Accountants, supported by the Institute of Chartered Accountants in Australia, support business and the Australian economy as well as global business. It also looks at the role of leadership and quality maintenance within the profession. As a result of reading this Case Study, students should be able to: Explain the role Chartered Accountants play in supporting business and the economy Discuss how…
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| From: | Edition 5 |
The Institute of Chartered Accountants in Australia: The role of professional accounting in business Featured
The role of professional accounting in business Accountability, transparency and ethics in business and financial reporting have become more important than ever in the wake of the global financial crisis. Professional accountants are crucial business advisors, helping protect the interests of stakeholders in every industry. The Institute of Chartered Accountants is at the forefront of promoting and ensuring ethical business practice, with Chartered Accountants working in every industry and sector. As a result of reading the Case Study, students should be…
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| From: | Edition 7 |
Turning an idea into successful reality This Case Study profiles the growth of the highly successful Vetservice Group, discussing the role of the entrepreneur and the business's entry into, and growth within, the marketplace. As a result of reading this Case Study, the student should be able to: Explain the significant role of the entrepreneur to the economy and the importance of developing innovative business practices Understand that it makes good business sense to develop…
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| From: | Edition 3 |
Smart money management - the Visa Debit and Prepaid cards This Case Study introduces to students to Visa Inc., the world's largest retail electronic payments network. It outlines the features of Visa Debit and Prepaid cards, and their usefulness in assisting an individual’s financial management. Visa's recent technological innovations to improve card security are also examined. As a result of reading this Case Study the student should be able to: Appreciate the role Visa plays…
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| From: | Edition 4 |
Creating a sustainable business This Case Study focuses on the importance of creating a sustainable business. It outlines Westpac's commitment to sustainability concerning its stakeholders, that is, its employees, customers, the environment and the community. As a result of reading this Case Study, students should be able to: Understand what is meant by sustainability Explain the concept of corporate social responsibility and how this is important to business success Discuss the concept of stakeholders and…
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| From: | Edition 3 |
Meeting the challenges of operating in Australia and internationally This Case Study profiles the formation and market positioning of Woodside, Australia's largest publicly traded oil and gas exploration and production company. After reading this case study, the student should be able to: Understand that it makes good business sense to develop a market position in a global context Explain some benefits of an Australian company's global expansion to Australia's economic and social fabric, and benefits…
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| From: | Edition 1 |
The benefits of global expansion This Case Study focuses on globalisation and investigates how WorleyParsons has managed its growth as a dynamic, internationally competitive global organisation. It examines how WorleyParsons has grown through a series of acquisitions and how it uses joint ventures and strategic alliances to provide services to the hydrocarbons, energy, resource and complex process industries. By reading this Case Study students should be able to: Outline the concept of globalisation and discuss…
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| From: | Edition 4 |
Reach for a brighter future This Case Study examines the charity Youth Off The Streets, its development and operations. It discusses the importance of running a charity like any other business and looks at the development of one of its most ambitious projects: the building of the Macquarie Fields Youth Centre. As a result of reading this Case Study, students should be able to: Understand the importance of entrepreneurship in business Discuss the importance of…
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| From: | Edition 7 |
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