Australian consumers are about to reap the rewards from the next generation of social marketing, with 7-Eleven leading the way by teaming with Facebook to launch Facebook Check in Deals.

During the initial trial, lasting one week from Monday 15 August, customers can check-in at any
7-Eleven store on their smart phone and claim a 450ml Coke, Coke Zero or Diet Coke for only $1.

While Facebook Check in Deals are already available in the U.S. and throughout Europe, 7-Eleven was one of only a handful of retailers invited to test the functionality of the application in Australia.

7-Eleven’s Head of Marketing, Julie Laycock, said that Geo-Marketing was the perfect way to engage with customers on-the-go, as the mobile phone is typically the only device people have at point of sale.

“Facebook Check in Deals will be a game changer in the Australian retail space.  While there are many websites offering coupons and deals, Facebook Check in Deals highlights deals available where smart phone customers shop and play.

“Through smart phones and the Facebook Check in Deals application, 7-Eleven can now offer customers a deal that literally sits in their hip pocket.

“With over 92,000 Facebook fans and 500 7-Eleven stores in Australia, the new Facebook Check in Deals platform will enable us to bridge the gap between online engagement and real world experience,” said Julie.